![]() For both TikTok and YouTube, 26% of creators say they are their favorite platforms and 26% say they earn the most on either platform. TikTok and YouTube are the top favored and top-earning platforms at a relatively even rate in 2023.More than 40% of users tip creators an average of $5 to $10 on social media.How many followers they have and overall valuable insights about their career.Īfter analyzing our results, we narrowed down five main findings. Our goal was to understand their preferences when it comes to creating content and how much money they are making. Our target was creators between 18 and 54+. The data presented in this report was collected from 660 creators based in the US who submitted an online survey in April 2023. How they like to support it, which platforms and overall their behavior towards the creator economy.Ģ023 Creator Economy – Content Creators Survey Methodology: ![]() Our goal was to understand their preferences when it comes to supporting their favorite creator. The data presented in this report was collected from 1,000 users based in the US who submitted an online survey in April 2023. Together, both surveys collected a total of 1,600+ responses to questions about tipping, favorite social media as a content creator, why users support their favorite creators and much more.Ģ023 Creator Economy – Users Survey Methodology: Our agency ran 2 different surveys, one for normal users and one for content creators. These individuals employ digital platforms to launch their own enterprises, establish brands, and form communities.Ĭontent creators can monetize in several ways:Īnd there are a lot of different types of content creators: In a world where people increasingly desire convenient access to knowledge, experiences, and communities for interaction, the Creator Economy is founded on driven, creative, and talented individuals. The Influencer Marketing Industry has increased by approximately 53% in value since 2021 according to data compiled in our 2021 Creator Economy Report. The Creator Economy includes the Influencer Marketing Industry valued at approximately $21.1 Billion by the end of 2023 and hundreds of new social start-ups which brings the total Creator Economy value to over $104.2 Billion and counting. Since our 2021 Creator Economy Report, there has been a 314% increase in the global content creator population.ĭownload our The Creator Economy 2023 Report for free ![]() These individuals utilize software and financial tools to support their expansion and revenue generation. ![]() The Creator Economy represents a category of enterprises established by over 200 million individuals, including content creators, curators, social media influencers, bloggers, and videographers.
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